profile

Federico Presicci

I am an enablement advisor at the confluence of sales, learning & development, psychology, and technology. Drawing from my diverse expertise and network of leaders, I craft strategic enablement solutions for scalable revenue growth. My mission is to produce the most useful sales and enablement content in the industry.

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Sales skills assessment, enablement maturity model, factors for sales success, training & onboarding software

๐Ÿ‘‹ Welcome to the 51st issue of The Enablement Edge newsletter! Sit back, relax, and get ready for: ๐ŸŽฏ Key Mistake โ€“ Scoring sales skills before defining what good looks like ๐Ÿ“Š Key Concept โ€“ Revisiting our enablement maturity model ๐Ÿ“ˆ What's New โ€“ Revenue leaders want more from every seller ๐ŸŽฅ This Weekโ€™s Video โ€“ The 6 factors behind high-performing sales teams ๐Ÿ› ๏ธ Piece of Tech โ€“ Best sales training and onboarding software HAPPENING TODAY LIVE WEBINAR ร— ENABLEMENT EDGE + AIRSPEED How to Redesign...

๐Ÿ‘‹ Welcome to the 51st issue of The Enablement Edge newsletter! Sit back, relax, and get ready for: ๐ŸŽฏ Key Mistake โ€“ Scoring sales skills before defining what good looks like ๐Ÿ“Š Key Concept โ€“ Revisiting our enablement maturity model ๐Ÿ“ˆ What's New โ€“ Revenue leaders want more from every seller ๐ŸŽฅ This Weekโ€™s Video โ€“ The 6 factors behind high-performing sales teams ๐Ÿ› ๏ธ Piece of Tech โ€“ Best sales training and onboarding software HAPPENING TODAY LIVE WEBINAR ร— ENABLEMENT EDGE + AIRSPEED How to Redesign...

๐Ÿ‘‹ Welcome to the 50th issue of The Enablement Edge newsletter! Sit back, relax, and get ready for: ๐Ÿงญ Best Practice โ€“ Clear decision rights as part of effective leadership ๐Ÿ—๏ธ Key Concept โ€“ The five layers of sales measurement ๐ŸŽฌ This Weekโ€™s Video โ€“ The key to connecting enablement to business outcomes โš ๏ธ Key Mistake โ€“ Assessing below the level of the job ๐Ÿ–ฅ๏ธ Piece of Tech โ€“ Best revenue intelligence software AI Roleplay โ€ข Call Scoring โ€ข Courses Launch custom sales training in minutes. See the...

๐Ÿ‘‹ Welcome to another issue of The Enablement Edge newsletter! Sit back, relax, and get ready for: ๐ŸŽฏ Key Challenge โ€“ Is adding new salespeople affecting sales productivity? ๐Ÿ” Whatโ€™s New โ€“ Sales execution is under the microscope ๐Ÿง  Best Practice โ€“ Turning super-closers into true coaches ๐ŸŽฅ This Weekโ€™s Video โ€“ Why sales methodologies fail ๐ŸŽฎ Piece of Tech โ€“ Gamification software is more than confetti Fathom captures all the context of your team's sales calls, wherever work happens Ask Fathom...

๐Ÿ‘‹ Welcome to another issue of The Enablement Edge newsletter! Sit back, relax, and get ready for: ๐Ÿ’ก Key Concept โ€“ When forecasts tell different stories โœจ Whatโ€™s New in Enablement โ€“ The tech stack disappears into AI โš ๏ธ Key Mistake โ€“ Using a marketing case study as buyer enablement ๐ŸŽฅ This Weekโ€™s Video โ€“ How enablement can actually change behaviour ๐Ÿ› ๏ธ Piece of Tech โ€“ Where does your coaching break? Live Webinar | Enablement Edge X Airspeed | Tuesday, 27 October 2026 Redesign Revenue Work for the...

๐Ÿ‘‹ Welcome to another issue of The Enablement Edge newsletter! Itโ€™s been a few weeks since I last dropped into your inbox. August was a little quieter on my side, but things are picking up again โ€“ and Iโ€™ve got plenty to share. Sit back, relax, and get ready for: ๐ŸŽฏ Key Concept โ€“ The missing decision between training and live work โœ… Key Best Practice โ€“ Which sales effectiveness metrics to track? ๐ŸŽฌ This Weekโ€™s Video โ€“ Why your sales onboarding isnโ€™t creating productive reps ๐Ÿค– Key Piece of Tech โ€“...

๐Ÿ‘‹ Welcome to another issue of The Enablement Edge newsletter! Sit back, relax, and get ready for: โŒ Key Mistake โ€“ Treating managers as the final step in an enablement programme โœ… Key Best Practice โ€“ Ops and enablement working together ๐ŸŽฅ This Weekโ€™s Video โ€“ The missing piece in most sales discovery trainings ๐Ÿค– Piece of Tech โ€“ Do you need forecasting software? The top revenue system I've implemented: reps reclaim 5โ€“8h admin hours weekly, CRM accuracy up 100%, agents that act on pipeline...

๐Ÿ‘‹ Welcome to another issue of The Enablement Edge newsletter! Sit back, relax, and get ready for: ๐Ÿงฉ Key Concept โ€“ Is your sales organisation efficient? ๐Ÿค– Piece of Tech โ€“ The best digital sales rooms in 2026 ๐ŸŽฅ This Weekโ€™s Video โ€“ The sales performance principle most organisations ignore โœ… Best Practice โ€“ Finding pipeline leaks and building from there โŒ Key Mistake โ€“ Training completion is not proof of readiness Letโ€™s go! Live walkthrough Inside the operating system powering modern enablement...

๐Ÿ‘‹ Welcome to another issue of The Enablement Edge newsletter! In this one, weโ€™re talking about: ๐Ÿ—‚๏ธ 1 Key Resource โ€“ Sales playbook template โœ… 1 Key Best Practice โ€“ Silence as a coaching tool ๐Ÿค– 1 Key Piece of Tech โ€“ Sales engagement software as an outbound operating layer ๐ŸŽฏ 1 Key Challenge โ€“ Standing out in enablement interviews Sponsored by revlogic Turn your GTM motion into a high-performance revenue engine revlogic combines proven sales principles with bespoke AI solutions to drive...

๐Ÿ‘‹ Welcome to another issue of The Enablement Edge newsletter! In this one, weโ€™re talking about: ๐Ÿ”ฌ Piece of Research โ€“ State of Sales Enablement Maturity Report ๐Ÿ“ˆ 1 Key Trend โ€“ The enablement stack is converging ๐Ÿค– 1 Key Piece of Tech โ€“ 11 best sales intelligence tools Sponsored by Hyperbound Turn sales call insights into revenue-driving action Hyperbound analyzes real sales calls in the context of live deals and surfaces exactly what reps need to fix โ€” then reinforces it with realistic AI...